Mental Performance Coach - Former NRL Pro
Architect of Human Potential
Tony Priddle knows what it's like to live at the top—and still feel like something's missing.
As a professional Rugby League athlete for seven seasons, he trained and competed at the highest levels of one of the world's toughest sports.
But beneath the physical strength and competitive success was a deeper struggle—battling low self-worth, no understanding of who he was, and the crushing realization that even the best training couldn't fix what was going on inside.
After his retirement, the real work began—not in the gym, but in the mind.
Frustrated by surface-level self-help and generic sports psychology, Tony began to uncover what truly drives lasting performance and fulfillment: the subconscious patterns, belief systems, and emotional programs that silently shape everything we do.
That journey led to the creation of Valhalla Mind—a mental conditioning system built to rewire the brain, unlock flow states, and help high performers take full command of their internal world.

At Valhalla Mind, we don’t “coach mindset”—we reprogram the operating system of the mind. This isn’t therapy, and it’s not surface-level motivation. It’s a full internal upgrade built on neuroscience, psychology, peak performance training, and lived experience at the elite level.
Through the Valhalla process, clients learn to:
Recognize and interrupt automatic negative thought patterns.
Rewire the brain’s predictive models—transforming the way the mind interprets events.
Separate ego from essence, shifting from chasing approval to living in alignment with true potential.
Master emotional regulation under pressure, whether facing injury, competition, or high-stakes challenges.
Apply principles of responsibility, focus, and presence to sport, business, and life.
Valhalla Mind turns mental limitations into strengths, creating performers who are calm, adaptable, and consistently in control—no matter the arena.
•Identity-based habit formation
•Cognitive restructuring
•Pressure optimization strategies
•Adversity response training
•Goal-setting and achievement frameworks
•Visualization and mental rehearsal
•Mindfulness and present-moment awareness
•Stress management and recovery protocols

Innovation
Fresh, creative solutions.

Integrity
Honesty and transparency.

Excellence
Top-notch services.

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