About Tony Priddle
Mental Performance Coach - Former NRL Pro
Architect of Human Potential
MEET THE FOUNDER & CEO
Tony Priddle
Tony Priddle knows what it's like to live at the top—and still feel like something's missing.
As a professional Rugby League athlete for seven seasons, he trained and competed at the highest levels of one of the world's toughest sports.
But beneath the physical strength and competitive success was a deeper struggle—battling low self-worth, identity confusion, and the crushing realization that even the best training couldn't fix what was going on inside.
After his retirement, the real work began—not in the gym, but in the mind.
Frustrated by surface-level self-help and generic sports psychology, Tony began to uncover what truly drives lasting performance and fulfillment: the subconscious patterns, belief systems, and emotional programs that silently shape everything we do.
That journey led to the creation of Valhalla Mind—a mental conditioning system built to rewire the brain, unlock flow states, and help high performers take full command of their internal world.
Valhalla Mind isn't about quick fixes or motivation
It's a practical, neuroscience-informed method for elite athletes and driven individuals who want to evolve faster, think clearer, and compete from a place of power—not pressure.
Tony's work fuses emotional intelligence, subconscious reprogramming, and performance psychology to deliver something most people have never experienced: total mental freedom.
Today, Tony coaches elite performers, teams, and leaders who are ready to go beyond traditional training and unlock the real next level—the one that starts inside.
"You're not broken. You're just running outdated software. Recode the mind, and everything changes."
Coaching Philosophy
My approach to coaching is holistic, integrative, and personalized to your unique needs.
Mindset Development
Using cognitive behavioral techniques to transform limiting beliefs and develop a performance mindset.
•Identity-based habit formation
•Cognitive restructuring
•Growth mindset cultivation
Mental Toughness
Building resilience, focus, and the ability to perform under pressure.
•Pressure optimization strategies
•Adversity response training
•Concentration and focus techniques
Performance Optimization
Strategic approaches to achieving and sustaining peak performance.
•Goal-setting and achievement frameworks
•Visualization and mental rehearsal
•Performance state regulation
Wellbeing Integration
Balancing performance with recovery and overall wellbeing.
•Mindfulness and present-moment awareness
•Stress management and recovery protocols
•Work-life integration strategies
The results speak for themselves. Here's what clients have experienced through our work together.
Client Impact
Darren Coughlan
Head Coach, GCS*
"Elite sport is, at times, a cutthroat business. The pressure to perform is relentless and comes from every direction. As a coach, I can only do so much in the limited face time I get with my athletes. That’s just one small part of the ‘lifestyle puzzle’ that shapes elite performance. Working with Tony allows me to focus on physical performance and KPIs, while he supports the mental and emotional lifestyle factors that often go unseen. Because of that, my athletes now show up clear, focused, and ready to train at their highest level. They’re able to compartmentalize pressure, demands, and distractions outside of their sport—so they can perform at their best when it counts."
Jason Atkins
Professional Long Drive Golfer | 2023 Australian Champion*
"Tony from Valhalla Mind has changed my life. As a professional long drive golfer, I was struggling to compete—not because of my physical ability, but because of the mental barriers and inner hurdles that had built up over a lifetime. I knew I needed an edge over the athletes I was up against. There’s an old saying: golf is 80% mental. Yet most athletes spend all their time on the range or in the gym—the 20%—and never actually train the 80% that matters most. That’s what made me seek out the best mindset training I could find—and that’s when I found Tony. The results were immediate. I was blown away by how quickly I could break through limiting beliefs that had held me back for years. The more I trained my mind, the better my performance became. I recently returned from the Re-Max World Long Drive Championships in the U.S. and delivered the best performance of my career—placing 37th in the world. This year, I’ve got my sights set on the top prize."
Samantha Wyatt
Clean Eating Lifestyle Transformation Coach | Co-Founder, Adventure Conferencing*
"This mindset work helped me heal—and launch a world-class business." "Working with Tony Priddle and the Valhalla Mind method has taken both my life and business to the next level. After being exposed to toxic mould, I experienced neurological problems that led to negative brain pathways and deep mental fatigue. Through Tony’s mindset training, I was able to rewire those patterns and support my healing journey—both physically and emotionally. In that same year, Jay Duncanson and I launched our Adventure Conferencing business—while I was also running my Clean Eating Lifestyle Transformation coaching brand. And we just sold out our first international conference, taking over 100 doctors to Antarctica aboard a National Geographic icebreaker ship—featuring an active NASA astronaut on our speaker panel. This level of achievement wouldn’t have been possible without the tools, mindset training, and deep belief work I’ve gained from Valhalla Mind. It’s been absolutely integral to our confidence, clarity, and ability to execute. If you’re considering working with Tony to upgrade your life and business—don’t hesitate. It’s the most transformative decision you’ll make. I couldn’t recommend him more highly."